The rate per 1,000 exposures for this medium is lower than that for any other. Bus bench ads provide businesses with a distinct display 24 hours a day, 365 days a year.
Bus bench ads make you stand out amongst your competition. The 2' x 8' bench ads are like mini billboards. Your message can be changed often to suit a particular sale or seasonal promotion. Actual product pictures or logos can be reproduced and used as part of your ad at a minimal cost.
This form of advertising can be localized to a particular area of the city where the transit line is routed to target your demographic. People passing by the benches on a regular basis are bound to take notice. Bus bench advertising can hold the attention of passengers at a time when there is little else to occupy their mind. The average passenger waits five to seven minutes for the bus. If the advertisement makes an initial impression on the reader, there is time to get the whole story. A bus bench ad may be the last reminder to a shopper before entering a store.
Our bus bench advertisements offer a unique display system that allows for regular updates/changes to the signs. An aluminum face frame and protective Lexan cover allows you to produce attractive full colour graphics and pictures while protecting them from the elements of weather and bench usage. Changes can be made often and at a reasonable cost. With today's technology the artwork is extensive.